Links and Resources for
Link, Tweet, Like & Join: Enhance Your Online Presence for Greater Success
Marin County Chapter, California Association of Marriage & Family Therapists (CAMFT) • Saturday, Oct. 26, 2013
Link, Tweet, Like & Join: Enhance Your Online Presence for Greater Success
Marin County Chapter, California Association of Marriage & Family Therapists (CAMFT) • Saturday, Oct. 26, 2013
Note: All links to other sites will open in a new browser tab or window
Review of SEO
On-Page SEO Tips for PR Pros (socialmedia today)
10 SEO Tips for 2013 (forbes)
55 Quick SEO Tips Even Your Mother Would Love (searchenginejournal)
Overly personal information →
Online Groups/Lists
Marin CAMFT members’ section (requires log-in)
Marin CAMFT Yahoo group (requires log-in)
Social Media: Overview
Marin CAMFT members’ section (requires log-in)
Social media accounts show up early in Google searches
On-Page SEO Tips for PR Pros (socialmedia today)
10 SEO Tips for 2013 (forbes)
55 Quick SEO Tips Even Your Mother Would Love (searchenginejournal)
Overly personal information →
Online Groups/Lists
Marin CAMFT members’ section (requires log-in)
Marin CAMFT Yahoo group (requires log-in)
Social Media: Overview
Marin CAMFT members’ section (requires log-in)
Social media accounts show up early in Google searches
Click image to see full-sized
Social Media: Facebook
Create a Facebook page: https://www.facebook.com/pages/create/
Example Facebook companies/organizations page (PsyTE-online.com)
Example Facebook event page (Bay Area Peace Lantern Ceremony)
Example Facebook public-figure page (Jack Kornfield)
Example Facebook autogenerated interest page (Jack Kornfield)
Turn off findability of your Facebook personal page in search engines →
Create a Facebook page: https://www.facebook.com/pages/create/
Example Facebook companies/organizations page (PsyTE-online.com)
Example Facebook event page (Bay Area Peace Lantern Ceremony)
Example Facebook public-figure page (Jack Kornfield)
Example Facebook autogenerated interest page (Jack Kornfield)
Turn off findability of your Facebook personal page in search engines →
Click image to see full-sized
Social Media: LinkedIn
Advanced People Search (requires logging in if not already)
Social Media: Twitter
Incorporate tweets into your Web site* to keep it fresh without having to write more content
*Note: This link opens in this window. To return to this page use your browser’s ←BACK button/command.
Create a widget for embedding your (or anyone’s public) Twitter feed
Social Media: LinkedIn to Twitter to Facebook
You can set LinkedIn to forward your updates to your ↗
Twitter account, which will post them as your tweets, here (requires log-in)
You can set Twitter to forward your tweets to your Facebook account, which will post them as your status (“What’s on your mind?”) updates, here (requires log-in) ↘
How to send your tweets to your Facebook business page (AZcentral.com Business & Entrepreneurship)
Why you might not always want to do this (MediaBistro’s All Twitter; the How To section of this article is outdated). Note: To post to just Facebook, enter your update on Facebook. To post to just Twitter + Facebook, enter it on Twitter. Also, forwarding from LinkedIn to Twitter or from Twitter to Facebook can be turned off temporarily when you want to post an update to just LinkedIn, just Twitter, or just Twitter + LinkedIn
Yelp
Set up a Yelp business account here
Example Yelp listing for a therapist
How To Use Yelp for Your Business (RapidBoost Marketing)
Some cautions for therapists on Yelp and other sites that allow consumer reviews (Keely Kolmes, Psy.D.)
Yelp can be problematic for therapists (Opinion, New York Times—Keely Kolmes, Psy.D.)
Therapist Reputation Management: Yelp! Or Yikes? (wherapy.com)
What Can You Do About Damaging Online Reviews? (Psychotherapy Finances)
— includes list of professional and legal contacts
How To Deal with Negative Feedback in Social Media (Mashable)
Responding to Reviews (advice from Yelp for Business Owners)
Advanced People Search (requires logging in if not already)
Social Media: Twitter
Incorporate tweets into your Web site* to keep it fresh without having to write more content
*Note: This link opens in this window. To return to this page use your browser’s ←BACK button/command.
Create a widget for embedding your (or anyone’s public) Twitter feed
Social Media: LinkedIn to Twitter to Facebook
You can set LinkedIn to forward your updates to your ↗
Twitter account, which will post them as your tweets, here (requires log-in)
You can set Twitter to forward your tweets to your Facebook account, which will post them as your status (“What’s on your mind?”) updates, here (requires log-in) ↘
How to send your tweets to your Facebook business page (AZcentral.com Business & Entrepreneurship)
Why you might not always want to do this (MediaBistro’s All Twitter; the How To section of this article is outdated). Note: To post to just Facebook, enter your update on Facebook. To post to just Twitter + Facebook, enter it on Twitter. Also, forwarding from LinkedIn to Twitter or from Twitter to Facebook can be turned off temporarily when you want to post an update to just LinkedIn, just Twitter, or just Twitter + LinkedIn
Yelp
Set up a Yelp business account here
Example Yelp listing for a therapist
How To Use Yelp for Your Business (RapidBoost Marketing)
Some cautions for therapists on Yelp and other sites that allow consumer reviews (Keely Kolmes, Psy.D.)
Yelp can be problematic for therapists (Opinion, New York Times—Keely Kolmes, Psy.D.)
Therapist Reputation Management: Yelp! Or Yikes? (wherapy.com)
What Can You Do About Damaging Online Reviews? (Psychotherapy Finances)
— includes list of professional and legal contacts
How To Deal with Negative Feedback in Social Media (Mashable)
Responding to Reviews (advice from Yelp for Business Owners)
